Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Plan purchasing of media

1.1 Confirm requirements of advertising brief

1.2 Establish causal relationship between marketing communications and media objectives

1.3 Determine how creative strategy and execution will impact proposed media strategy

1.4 Identify how consumer insights relate to media consumption

1.5 Compare and contrast scheduling alternatives

2 Buy media

2.1 Investigate and evaluate media market conditions

2.2 Conduct negotiations between suppliers for advertisement/commercial placements/spots

2.3 Obtain performance guarantees from media suppliers

2.4 Leverage placement value

2.5 Review proposed media plan against advertising objectives, schedules and budgets

3 Evaluate media performance

3.1 Investigate pre- and post-media performance/ratings and make any necessary changes to the media plan as required

3.2 Evaluate media costing data to determine effectiveness in relation to return on investment

3.3 Compare actual media performance against media plan objectives

3.4 Compare direct and indirect response rates

3.5 Determine problems/opportunities in the planning and buying process from differences between planned and actual accomplishments

3.6 Modify existing media strategies, or investigate alternatives based on media performance data

Skill 

Performance 

Criteria 

Description 

Reading

1.1, 1.4, 1.5, 2.5, 3.1-3.4, 3.6

• Identifies, analyses and evaluates complex media information to determine requirements and outcomes

Writing

3.1, 3.6

• Edits texts and incorporates required amendments

Oral Communication

2.2, 2.3

• Interacts effectively with others using strategic communication and listening methods to obtain required outcomes

Numeracy

2.5, 3.1-3.4

• Interprets and compares information based on performance ratings, costing data and response rates

Interact with others

2.2, 2.3

• Uses collaborative techniques to engage suppliers in consultation and negotiation

Get the work done

1.1-1.3, 1.5, 2.1, 2.3, 2.4, 3.1, 3.5, 3.6

• Takes responsibility for planning, sequencing and completing tasks to achieve required outcomes
• Uses formal and informal processes to evaluate media purchasing process and performance outcomes, to identify problems, alternative strategies and potential improvements

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBADV406 Buy and monitor media

BSBADV406A Buy and monitor media

Updated to meet Standards for Training Packages

Equivalent unit

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.